Saturday , August 16, 2014 - 10:41 AM
OGDEN -- People who get the Standard-Examiner delivered or pay to read it online are no longer subscribers; they are members.
The change is more than the use of a new buzzword. With membership comes new perks, as part of the new program called Standard-Examiner Advantage.
The program, which launched Aug. 1, is part of an effort by the Standard-Examiner to offer more to its customers.
Marketing Director Karla Woodward led efforts to develop the program, which has been in the works for about a year.
“It’s really the evolution of moving from a subscription-based organization to a member-based organization,” Woodward said.
These changes have occurred automatically. All past and future subscribers are now members at no additional cost.
Company officials said it is really about providing more than just news content; it is about exclusivity and perks. It is adding value without adding cost.
“It’s not about finding ways of charging people more,” Woodward said. “It’s about finding ways to engage with them more.”
“Our readers have changed, and so have we,” said Publisher Charles Horton III. “SE Advantage adds real value to our readers' experience and the flexibility to let members choose the perks and privileges that matter most to them. It's one way we are furthering our mission to inform, inspire and strengthen the communities we serve.”
The change comes as more people access Standard-Examiner content from an increasing number of avenues.
Less than 20 years ago, the newspaper was the only way to get the news. Now, while the paper still exists in printed form, content is accessible through the standard.net website, mobile apps, video players and social media.
Through the Advantage program, the Standard-Examiner hopes to benefit its partnerships in the business community as well. Woodward said the response of businesses has already been favorable.
Because of that response, the Standard-Examiner has already been able to offer its members deals such as free admission to the Weber County Fair for the member plus one guest.
Members also were able to get $25 off a hot-air balloon ride during the Ogden Valley Balloon Festival this weekend.
“People are starting to come to us now because of the power it has to drive people to businesses,” Woodward said.
Aside from deals, members will have access to exclusive content from the Standard-Examiner and will be able to better manage their accounts.
“It’s about giving the members what they want, when they want it and how they want to get it,” Woodward said.
While the flagship product will not go away, the Standard-Examiner now has more to offer the community.
“SE Advantage sets the Standard-Examiner apart -- no other newspaper in the state is offering anything like it,” Woodward said.
For more information, click “More Now” at www.standard.net.
Contact Jesus Lopez Jr. at 801-625-4239 or firstname.lastname@example.org. Follow him on Twitter at @jesuslopezSE and like him on Facebook at facebook.com/JesusLopezSE.
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