Sunday , October 18, 2015 - 7:00 AM3 comments
BRIGHAM CITY — Joshua Webb created a custom food product after studying the healing effects food can have on the body.
He calls it Fuel of the Gods.
Webb came up with the idea after a motorcycle accident that left him with 10 broken bones, as well as spine and head injuries. His recovery was long and frustrating.
He felt there had to be a better and faster way to heal. So he turned to what he knows best — food.
Webb, who studied culinary arts in Milan, Italy, began searching “for a better whole food solution that would heal the body.”
A portion of Webb’s inspiration came from the biblical prophet Daniel. Known for his health and strength, Daniel proposed a 10-day experiment of eating his healthy grains instead of King Nebuchadnezzar’s meat. The Old Testament refers to his countenance after the 10 days as “fairer and fatter in flesh than all the children which did eat the portion of the king’s meat
Webb took Daniel’s example to heart. After ”intense study and months of meditation,“ he formulated a mixture of raw, organic nuts, seeds and dried fruit.
Webb said his formula cleans out kidneys and the liver, promotes overall health and heals the body.
“Food can work together chemically and can even manipulate body chemicals,” Webb said.
David Dunn of Logan is vice president at Fuel of the Gods. He come up with the Greek God theme.
Dunn said Fuel of the Gods is the first whole food line that “doesn’t taste like bird seeds.”
“Everything has always been about flavor for Joshua, with his background as a chef,” Dunn said.
The biggest obstacle for the company now, Dunn said, is attracting capital.
“We’re busy and neither of us have a huge expendable income,” he said. “We don’t want to make the same mistakes as other companies and not be prepared for the growth.”
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