Uber to begin Ogden service Friday with 'All Out in Ogden' event

Friday , December 11, 2015 - 9:01 PM

Correction: A previous version of this story reported Ogden Mayor Mike Caldwell will be the first Uber rider Friday. Uber now says Caldwell’s attendance is not yet determined as events are finalized.

OGDEN — Uber is coming to Ogden.

The ride share service is launching operations in the Junction City on Friday, Dec. 18, a night that will include special promotions.

The event “All Out in Ogden” will run from 5 p.m. until businesses close. Uber is working with downtown bars and restaurants to offer discounts to patrons who have an Uber receipt, according to company spokesperson Kristi Boyce.

Boyce also said Coors Light is sponsoring free rides up to $15 for both new and existing users that night. Users can use the promo code ALLOUTOGDEN in the Uber app for the promotion.

The company’s arrival in Ogden is timely as Utah recently became the launching ground for its new service uberSKI. The uberSKI service provides all-wheel-drive vehicles with carrying capacity for skis and snowboards to users wanting to hit the slopes.

Uber boasts the service is available for all Wasatch Front resorts, and Boyce confirmed uberSKI will service Northern Utah resorts Powder Mountain, Snowbasin and Nordic Valley.

Uber is an app-based taxi-like service that allows smartphone users to request rides from Uber drivers in a given area. The service is available in 67 countries, according to its website.

The service has seen enough success that the CEO of Pizza Hut’s parent company, Yum!, recently said its pizza delivery service should be more like Uber.

Although Pizza Hut outrates competitors in quality surveys, Yum! CEO Greg Creed said convenience trumps quality and “nothing beats making better easy.” Uber’s ease of use, easy pay process and tracking capabilities are capabilities worth duplicating, according to Creed.

Contact Brett Hein at bhein@standard.net, follow on Twitter @bhein3 and find him on Facebook

Associated Press reporting from Candice Choi was included in this article.

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