New record store Lavender to launch a vinyl revival in Ogden's downtown

Thursday , June 02, 2016 - 5:23 PM2 comments

LEIA LARSEN, Standard-Examiner Staff

Ogden’s warm weather is also seeing a fresh crop of new, locally owned shops springing up along 25th Street.

Lavender Vinyl is the freshest addition to downtown. The record store will open its doors and start spinning support for local musicians at 123 25 St. this July. Cassettes may have killed vinyl a long time ago, followed by CDs wiping out cassettes and digital downloads crushing CDs, but shop-owners-to-be Kylee Hallows, 25, and Blake Lundell, 27, said the music community has come full circle. There’s a rising market for records as a rebellion against digital media.

“Some people still want to hold something in their hands, that they can touch and feel, instead of just streaming music on the internet,” Lundell said.

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And beyond getting something tangible, nothing beats the sound of vinyl, Hallows said.

“To me, a record is the way an artist intended for you to enjoy their art,” she said. “I hate to be cliche, but (the sound) is warmer. There’s no better way to describe it. It’s more full.”

Lavender Records will sell both new and used records. They’ll also feature local musicians and their walls will be a gallery space for local artists, too. 

Hallows and Lundell came up with the name “lavender” after a brainstorming session, and they instantly took to it. 

“(Lavender) is calming, it’s peaceful and that’s what music is supposed to do for its listener,” Hallows said. “It doesn’t matter if it’s heavy metal, if that’s what you listen to, to be at peace.”

Lavender also flourishes in Ogden’s climate. Hallows and Lundell think their record store will, too.

“I feel the community is receptive to it. Even the amount of excitement that we’ve gotten just from telling people we are going to open is huge,” Hallows. “Sales for vinyl are up, and Ogden is the perfect place for it. Ogden needs something like this, it’s a staple for the community.”

Hallows and Lundell know people bond over music. They met and “became best friends” while working at the Graywhale Entertainment music shop. They started plotting to own their own record shop around two years ago.

“It’s always been a pipe dream, really,” Lundell said.

The pair received mentorship from their former bosses at Graywhale Entertainment and from Nick Morris and Lance Smith, owners of Kaffe Mercantile, where Hallows will continue to work as a barista. 

“I think the number one piece of advice I’ve gotten from those people is you just have to do it. It’s going to be scary and it’s hard at first ... but you just have to do it,” Hallows said.

Lavender Vinyl may have just officially signed the lease on their new building this week, but they’ve already made a presence in the community, partnering with Kaffe Mercantile on the Coffee House Concert Songwriter’s Series. The series features local musicians every other Friday through August. Music fans can keep up with developments with the shop — or sell their old record collections — by following the Lavender Vinyl Facebook page.

Contact Reporter Leia Larsen at 801-625-4289 or llarsen@standard.net. Follow her on Twitter @LeiaLarsen or find her on Facebook.com/leiaoutside. 

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