PETA billboard isn't targeting Sage the cat's family

Sunday , March 19, 2017 - 7:00 AM7 comments

PETA’s billboard urging everyone to keep their cats indoors isn’t targeting Sage’s family (”Sage didn't deserve to be tortured. Neither does his family, PETA,” March 15 Standard-Examiner editorial). It’s a vital warning that we hope will prevent other cats from suffering similar fates, especially since whoever tortured Sage remains at large.

Cruel people are just one of the countless dangers that cats and dogs face outdoors. Many animals die slowly and painfully after being hit by cars or attacked by predators, ingesting poison, or contracting fatal diseases. Others become lost or are abducted, leaving their families heartbroken.

Our animal companions are as vulnerable as toddlers in the great outdoors. The best way to keep them safe is by keeping them indoors, making sure they are microchipped and wear collars with current identification tags, and allowing them outdoors only on a leash and harness or in a fenced area, under constant supervision. Visit to learn more.

Daphna Nachminovitch

Senior vice president, Cruelty Investigations Department

People for the Ethical Treatment of Animals (PETA)

Norfolk, Viriginia

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