Free sodas foretell of surprise Ogden parade, concert Saturday

Sunday , August 03, 2014 - 7:56 AM


OGDEN — Residents may have seen some unusual activity downtown Friday — and are in store for much more of the same.

Downtown Ogden Inc., a business partnership with Ogden city, announced Friday on social media it was preparing for a Pepsi Surprise Event by decorating various Pepsi-themed city benches with sand, beach umbrellas — and yes, free sodas — at various locations throughout town.

The umbrellas attached to the bench provided some shade for the mini-beachgoers unabashed enough to reach into the nearby blue coolers filled with free cans of Pepsi.

Downtown Ogden is teaming up with the soft drink titan for an “impromptu parade” Saturday beginning at 5 p.m.

About 1,000 participants will march in the parade, which will include floats and “other elements,” according to Downtown Ogden’s Facebook announcement.

Besides those nuggets, few hints exist, besides an inscription on the themed benches: “Something real. Big. Is coming.”

The parade will run from Historic 25th Street and Grant Avenue west to Wall Avenue, where it will turn south to 26th Street.

From there it will move east again until it turns north on Grant for the final stretch.

A surprise concert is also in the works for Saturday; the artist — or artists — are still a mystery.

“The very last float in the parade will unveil who the performer is that (HE/SHE/OR THEY) will be performing Saturday night at a concert on the street,” Downtown Ogden’s announcement says.

The as-yet-unrevealed artist will put on a full concert beginning about 7:30 p.m. at the 300 block of Historic 25th Street.

Streets affected by the parade will open again at 6 p.m., except for 25th Street between the 200 and 300 blocks, which will be roped off for concertgoers.

Alcohol will be restricted at the concert, which Downtown Ogden has planned as a family event.

Contact reporter Ben Lockhart at 801-625-4221 or Follow him on Twitter at @SE_Lockhart. Like his Facebook page at

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