A super Saturday for the Standard-Examiner
Friday , May 16, 2014 - 10:21 AM
Today is the Standard-Examiner’s Super Sample Saturday.
Say that fast three times.
That means many of you may be reading the newly redesigned print paper for the first time.
Today, one day only, we delivered more than 110,000 copies of the Standard-Examiner to households in select neighborhoods of Weber and Davis counties. That is double what we usually deliver on a typical Saturday. We just wanted to make sure as many people got a chance to see the new Standard-Examiner, and give advertisers an added boost on the reach of our print product.
If you haven’t read the Standard-Examiner for a while, or are new to our print product, then welcome. You will notice a new look, and an even greater emphasis on local news, especially stories focusing on people and their lives in the Top of Utah.
However, we don’t want you just to know about our new print product. Last week we rolled out a new website, and we wanted to tell you about that.
Reporter Cimaron Neugebauer takes you through the website in a page one story today. We also introduce you to our new senior director of interactive, Dawn Leibold, on our Business page. Aside from the new branding and content offerings in our print and digital products, the Standard-Examiner is developing a new business plan that will give advertisers, customers and readers a new experience and new opportunities.
Our mission is to cultivate connections and conversations that inform, inspire and strengthen our community.
This year is a big year for the Standard-Examiner. In the months to come, you will see more promotion of those who work hard every day to bring you up-to-date news and information that is important to you.
For instance, you may have seen our billboards, trucks and even Utah Transit Authority buses plastered with images of our content providers. One reporter we have selected to promote isn’t new to long-time Standard-Examiner readers. Justice reporter Loretta Park has been covering Davis County courts since the 1990s. Her in-depth coverage, as well as her ability to tell the often-emotional story of the victims as well as the accused, has made her name recognizable in many circles. But not necessarily her face.
Well, that has all changed.
When we booked the advertising on the UTA buses, we didn’t know that it would be placed on the vehicle that runs the route by the Davis County Justice Center.
After the ad started running, Loretta noticed many more people seeking her out in the courtroom wanting to sit next to her.
Of course, many of her new fans happened to be those on the dockets who rode the bus to court. In other words, the perps.
Hey, fame is fame.
SAAL IN 60 SECONDS: Some of you may have noticed there was no Mark Saal column in the newspaper this past week. For those who were excited about his absence, I’m sorry to report he will be back next week. He was just on vacation in Canada. For those who missed their Saal fix for the week, have no fear. Mark provided a hilarious video report via his smartphone from British Columbia. You can watch his 60-second report on our website.
Saal’s video segments will now regularly appear as part of our daily video news roundup every Wednesday.
Andy Howell is executive editor. He can be reached at 801-625-4210 or firstname.lastname@example.org.