Great business builders are fanatical about growing their companies. They spend time every day thinking about how to engage new, loyal customers to replace those who have vanished. They also concentrate daily on ways to find new clients to increase the pool of shoppers who will increase topline revenues.
Each year, American companies must replace, on average, about 10 percent of their client base for various reasons, including customers who move, customers who find new solutions from competitors or customers who no longer need a given product.
To remain viable and profitable, business leaders must regularly increase gross revenues by adding more and more buyers who will purchase their solutions.