Winning entrepreneurs bond emotionally with employees, investors and customers when relating meaningful stories about their businesses.
Last week, I listened intently to Jana Francis, seeking money for a growing company, tell her story of why she started her online business for new mothers. In a very natural way, she described how her idea originated from the need to buy an item for her new baby.
Unable to find quickly and inexpensively what she sought in retail stores, she turned to the Internet. Not satisfied with what she found online, she envisioned building her own website to sell specific products to women with infants.