While Friday's Pac-12 championship game is one of the outgrowths of league expansion, the conference's dramatic makeover will really take shape next season.
That's when the Pac-12's $3 billion television deal takes off. Because of equal revenue sharing, each of the league's schools will eventually reap more than $20 million apiece annually from the 12-year contract with Fox and ESPN.
The influx means that the conference's athletic departments that depend on financial help from their universities should someday soon be able to pay their own bills.
But for programs with smaller budgets, like Oregon State, Washington State and Utah, it also means a more level playing field with schools like Oregon, which has a generous booster in Nike co-founder Phil Knight, and USC, which has a self-sufficient athletic department and lots of national TV exposure.