Playoff beards are a hairy tradition in the National Hockey League, dating back to the New York Islanders of the 1980s and now spilling over into many other sports.
This year, the NHL Players' Association is putting the tradition to a good use, sponsoring a "Beard-a-thon" that has already raised over $50,000. The funds will go toward purchasing automated external defibrillators for local hockey arenas across Canada.
The NHLPA will match the first $50 pledge that each beard-growing participant receives prior to May 14. The beard-a-thon runs through the final game of the Stanley Cup playoffs.