NEW YORK -- Macy's Herald Square is teeming with tweenage girls this muggy, late June afternoon. One of them, Miranda Santiago, has chosen to spend part of her vacation from Argentina camped outside the store, near a life-sized cardboard cutout of singer Justin Bieber promoting his just-released fragrance for women, Someday. Never mind that most of the "women" here today are in middle school.
"I love him! I love him!" wails Santiago. "When I use the perfume, I feel him!" She and the others are vying to be among the first 325 to buy Bieber's $135 VIP gift set the following morning, which comes with a chance to meet Bieber at Macy's later in the week.
Bieber himself saunters down the purple carpet two days later, ensconced in rings of security, as 300-some fans shriek in unison. He's already finished a "Today" show appearance that morning, during which Bieber circled Rockefeller Plaza spritzing wrists with perfume.