Woody Allen summed it up for everyone: "It's not that I'm afraid to die; I just don't want to be there when it happens."
Neil O'Connor, CEO of O'Connor Mortuary in Laguna Hills, Calif., likes to use that quote when he talks about the different styles and perspectives baby boomers use when talking about death.
"They want reliable resources and information," O'Connor says. "And they want options that speak to them."
O'Connor Mortuary encourages conversation in families and planning whenever possible, he says.