BOISE, Idaho -- Fly shop manager Jim Bernstein was warned that hair stylists would come banging on his door, but he didn't listen.
Sure enough, less than 24 hours later, a woman walked into the Eldredge Bros. Fly Shop in Maine and made a beeline toward a display of hackles -- the long, skinny rooster feathers fishermen use to make lures.
"She brought a bunch up to the counter and asked if I could get them in pink," he said. "That's when I knew."
Fly fishing shops nationwide, he learned, are at the center of the latest hair trend: Feather extensions. Supplies at stores from the coasts of Maine to landlocked Idaho are running out and some feathers sold online are fetching hundreds of dollars more than the usual prices.
"I'm looking around the shop thinking hmmm, what else can they put in their hair?" Bernstein said.