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Joshua Rigley

With disaster possible it's important to keep electronic backups

Last updated Thursday, March 8, 2012 - 10:58pm

Imagine this: It's 2 a.m., you're asleep and disaster strikes. And I'm not talking about a fire or a burglar. I'm talking about hackers and server crashes, where years of work can be lost in an instant. It can be a devastating blow to your business if you aren't prepared.

Business, Column, Columnist, Computers, Digital Biz Read more Comments

Self-publishing a book can help boost your business

Joshua Rigley Standard-Examiner

Last updated Thursday, March 1, 2012 - 6:22pm

When people talk about promoting your business, writing a book usually doesn’t come to mind. And yet, there are few better ways of establishing yourself as an expert in your niche.

Business, Books, e-books, Internet, Technology Read more Comments

Save time, your sanity by outsourcing some tasks

Joshua Rigley Standard-Examiner

Last updated Saturday, February 25, 2012 - 7:53am

At times, you are just better off outsourcing. Sometimes you come across a task, such as building a website, which utterly defeats you, no matter how hard you try. You end up wasting hours of effort trying to get it to work, but no matter what you attempt, that banner image just won't move a few pixels to the left.

Business, Digital Biz, Marketing, Technology, Utah, Websites, Entrepreneurs Read more Comments

Facebook 'fanpages' take quality designs to work for businesses

Joshua Rigley Standard-Examiner

Last updated Thursday, February 16, 2012 - 7:53pm

Facebook is expected to surpass 1 billion users worldwide before the end of this year. According to Alexa.com, Facebook is the second-most popular website on the Internet, after Google itself. Although most businesses know how popular Facebook is, very few know how to use it to promote their business. Most simply throw up a fanpage haphazardly and hope that will be enough to attract likes.

Business, Facebook, Marketing, Social media, Technology, Utah Read more Comments

Digital biz: Word of mouth is your best friend and your worst enemy

Joshua Rigley Standard-Examiner

Last updated Thursday, February 9, 2012 - 10:21pm

In the world of marketing, word of mouth is still king.

It can make or break your business. This is especially true with the advent of social media sites like Facebook and Twitter, where people can instantly share their thoughts and feelings with hundreds and sometimes thousands of friends.

Business, Digital Biz, Facebook, Marketing, Online marketing, Twitter Read more Comments

Digital Biz: A multifaceted effort can keep you connected with customers

Joshua Rigley Standard-Examiner

Last updated Thursday, February 2, 2012 - 10:32pm

Let me ask you something. How many people do you think have purchased something from your business in the past year alone? Now let me ask you this: Have you made some kind of effort to stay in touch with these customers? If not, why?

It's important to get your customers' contact information, because it's far easier and much cheaper to sell to current customers than it is to acquire new ones. Thanks to the Internet, it's possible to do this in a very cost-effective manner. Let's see how this can be done:

Business, Digital Biz, Email, Facebook, Marketing, Social media, Twitter, Utah, YouTube Read more Comments

Marketing buyers beware: Tread lightly in considering SEO

Joshua Rigley Standard-Examiner

Last updated Friday, January 27, 2012 - 12:25pm

I'm sorry to say, that in my profession, there are dishonest people who take advantage of business owners. They often call themselves SEO or Google experts, and will offer to place your website in the No. 1 spot (or the first page) of Google's search results for a certain keyword.

Business, Column, Internet, Online marketing, Websites Read more Comments

Businesses need a mobile website to compete

Joshua Rigley Standard-Examiner

Last updated Friday, January 20, 2012 - 2:51pm

Google's internal search data has shown that mobile searches have quadrupled since 2010. Do you have a mobile website for your business? If not, you're missing out on a huge marketing opportunity.

Why is having a mobile website so important? Check out these facts and statistics, which come straight from Google:

Business, Column, Google, Mobile commerce Read more Comments