Even before NASCAR's most dramatic finish to a season, negotiations were underway to extend Sprint's title sponsorship of the Sprint Cup series.
But the culmination of the new points system implemented in 2011, the stirring Chase for the Sprint Cup championship won by Tony Stewart in the final race of the season, and the "Have at it, boys" mentality encouraged by NASCAR a year ago, made it an easy decision for Overland Park-based Sprint to continue the partnership.
That's why Dan Hesse, chief executive officer of Sprint, announced late Friday night at the Sprint Cup awards banquet in Las Vegas that the company agreed to extend its title sponsorship of NASCAR's premiere series through at least 2016. The original 10-year, $750 million agreement was to expire after the 2013 season.



