Psst! Buddy, over here. Yeah, you.
There's this great new product, Placebo Power, guaranteed to improve your vertical leap in basketball, help your running biomechanics, prevent injuries and hasten recovery. It might even cure acne. You never know.
How does it work? Our revolutionary product is a breakthrough harnessing the power of money and marketing, of suggestion and gullibility, and the athlete's desperation to gain an edge.
Scientific data? Uh, no. But check out what our celebrity spokesman has to say ...
Placebo Power is not a real product. But its inspiration can be found in a long line of "therapeutic" sports-performance devices making impressive claims that, upon scrutiny, have been found to have little or no scientific data to support them.
The latest must-have is the Power Balance wristband, whose Southern California makers last month had their wrists slapped by the Australian Competition and Consumer Commission. Australian authorities forced the company to issue this statement: "We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct."