Recent actions by famous athletes, such as Jimmer Fredette and Jeremy Lin, to protect the market potential of their names were called to my attention by business associates who wanted to know what they could do to protect their name or nickname. The simple answer would be to seek a trademark, as Fredette and Lin have done, but dealing with personal names complicates the issue.
Over the last several years the United States Patent and Trademark Office has developed an attractive, user-friendly website (www.uspto.gov) containing an abundance of information about patents and trademarks.
Utilizing that website, I learned that Fredette filed an application on March 31, 2011, for use of the word "Jimmer" on posters, footwear, apparel and plastic toy figures.







