Physicians have long been prickly about Web sites that assign them points or letter grades or even smiley and frowning faces based on patient reviews of their experiences. Picking a physician is more complicated than buying a toaster, they say, and doctors can’t be accurately evaluated solely on the basis of whether they’re good communicators, for example, or keep appointments punctually.
Now Consumer Reports, a leading publisher of, among other things, buyers’ guides for toasters and other appliances, has ventured into physician rating territory in Massachusetts. The ratings, published as an insert in the July issue for the magazine’s Massachusetts subscribers and available online as well, put 487 primary-care and pediatric practices through their paces, assigning scores from 1 to 4 in each of five categories related to patient experience.