Rooting for Delta Air Lines
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t's been a long, financially precarious ride for Delta Air Lines. The struggling major carrier's imminent demise was feared by many. That would not have been good news for the Top of Utah, since Delta is a major player at Salt Lake City International Airport.
Finally, things are looking good, both short-term and long-term, for Delta. The airline is ready to emerge from bankruptcy at the end of April. A few days earlier, a bankruptcy judge is likely to approve its reorganization plan. In May, its shares will start to trade on a major stock exchange.
Delta's Chief Financial Officer Ed Bastian described the airline's mood as "very good" and full of momentum in a chat with the media last week.
The best news: Delta actually logged a $55 million profit in February.
Post-bankruptcy, Delta appears to be eager to re-establish itself in the industry. It has plans to go to London's Heathrow airport and to Shanghai, China. The airline's Salt Lake City hub will benefit from this international push. Recently, plans were launched to offer in the future a daily Delta flight to Europe from Salt Lake City.
To return to its previous strength, Delta needs to work hard to acquire customer trust in an industry that is, frankly, loathed by most consumers. We are pleased that the airline is promising to improve its customer service. That is a department that needs constant attention and forethought, particularly in light of the disastrous public relations fiasco JetBlue suffered after it allowed customers to languish 10 hours on waiting planes in New York.
We also eagerly await Delta's plans to sell its assets and acquire others' assets. We hope these are done with an eye toward growth and customer and employee satisfaction.
Having a strong, profitable Delta Air Lines at Salt Lake City International Airport is good for the Top of Utah.
We hope for continued good news as the airline moves toward a brighter future.
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