Home Furnishings

Aug 25 2011 - 11:01pm

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MATTHEW ARDEN HATFIELD/Standard-Examiner 
Customers shop at the grand opening of HomeGoods in Farmington on Thursday. The new store is located at Station Park a new up-scale shopping center in Davis County.
MATTHEW ARDEN HATFIELD/Standard-Examiner 
Customers attend the grand opening of HomeGoods in Station Park shopping center in Farmington on Thursday.
MATTHEW ARDEN HATFIELD/Standard-Examiner 
Customers come in and out at the grand opening of HomeGoods in Farmington on Thursday.
MATTHEW ARDEN HATFIELD/Standard-Examiner 
Customers shop at the grand opening of HomeGoods in Farmington on Thursday. The new store is located at Station Park a new up-scale shopping center in Davis County.
MATTHEW ARDEN HATFIELD/Standard-Examiner 
Customers attend the grand opening of HomeGoods in Station Park shopping center in Farmington on Thursday.
MATTHEW ARDEN HATFIELD/Standard-Examiner 
Customers come in and out at the grand opening of HomeGoods in Farmington on Thursday.

FARMINGTON -- More than 100 customers were waiting outside the doors of HomeGoods on Thursday morning, anticipating the home fashion store's grand opening.

"We've had people come in here from Park City," store manager Jodie Zimmerman said. "They decided to make it a family trip."

HomeGoods is the most recent store to open its doors at Station Park. Marshalls and ULTA Cosmetics also opened this week in the up-scale shopping center.

The HomeGoods store in Farmington is the second location opened in Utah this summer. The Murray store opened in July.

HomeGoods offers an ever-changing selection of high-quality home fashions at prices 20 to 60 percent less than department and speciality store regular prices, according to a company news release.

"Consumers are more value-conscious than ever, and we know that these new stores will be welcome additions, because our outstanding prices on high-quality home fashions allow shoppers to affordably update their homes without sacrificing quality or style," said Richard Sherr, president of Home Goods.

Zimmerman said she and her staff have been in the 24,500-square-foot building, preparing for Thursday's opening, since Aug. 8, and every day around 30 people would knock on the door and ask when the store was opening.

But while the customers, who flocked to the store throughout the day, were excited for Thursday's opening, Zimmerman had them beat.

"The store and this plaza are desperately needed here," said Zimmerman, who lives in Farmington. "All of our managers here live in Davis County. This is our home, and we're invested in this. Our customers are going to get to know us, and we'll make this a family environment."

Julie Ford, 55, of Kaysville, was just driving by Thursday morning and decided to drop in despite the crowds.

"They have a lot of fun stuff," Ford said.

Ford also mentioned that she thinks Station Park is a much-needed addition to Davis County.

"It used to seem that the people who lived around here were out in the middle of nowhere," Ford said. "Now this shopping center has made this part of civilization."

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