HACKENSACK, N.J. -- It has become nearly as ubiquitous in a locker as a bat or glove, nearly every player in every Major League clubhouse has an iPad. But while some may use it to catch the latest episode of "Breaking Bad" or shop for fishing gear for the offseason, there are a number of players using it for work -- and still working on it now.
In the World Series, Texas's Game One starting pitcher C.J. Wilson, as well as slugger Nelson Cruz and Cardinals star Albert Pujols are all early adopters to a new, still-developing technology. Designed by Bo Moon and Jay B. Lee in their work for Bloomberg Sports, the application the players are using gives them immediate information, video and analytics.
"It's like a custom app that no one else has," Wilson said earlier this summer. "I just have extra information all the time.
"No one's going to uncover something before I do. I'm looking under every rock and looking at all the videos and tools to be best prepared all the time for whomever I face."
Moon and Lee began their work by thinking about ways to improve their fantasy league teams while sitting in traffic on their way to work in information systems management at Bloomberg. Wondering if there was a way to turn the Bloomberg financial analytics into a sports platform they began
The team at Bloomberg Sports has enjoyed an accelerating ride into the spotlight. What began as a fantasy sports tool developed into a platform for teams to use in a Moneyball-type of analysis. Currently 19 teams are using the tool. During the World Series and playoffs the networks have used the Bloomberg information to create on-screen graphics.
The tool for individuals has spread throughout the league quickly, too.
"Our original intention was to build analytics at the team level," said Moon, who is the head of business development and product for Bloomberg Sports. "We hit upon an iPad application. Players want to know how they play and they can see the video, see the numbers.
"Frankly it's about convenience, day in and day out. The iPad is a great platform to show video, to filter out video. With our relationship with (Major League Baseball Advanced Media) we can stream exclusive content. The players don't have to go to the stadium hours before to watch video. They can look at it at home. How it's grown, it's been a tremendous success. We put it out and let the players try it for free. Now, it's been commercialized and we believe it will be a standard tool."
It actually isn't just at home, but everywhere. The real-time updates make it a tool that can be utilized even in between at-bats or for a pitcher, between innings.
For Moon and Lee it is a long way from their shift in the industry.
"My interest in the financial industry hasn't died," Moon said. "But it's been replaced by what we're doing. Two and a half years in we're completely on board. The team eats, drinks and thinks sports. You get to our corner of the 15th floor and there are sports on the TV's and people are yelling and screaming about which data we should be sending."