OGDEN -- The Standard-Examiner has launched a new mobile-optimized website and two apps designed for smartphones.
This provides readers a customized digital experience based on the device being used. When a reader goes to the main website at www.standard.net, the site detects the type of handset in use and shows the appropriate mobile-optimized website display and content.
"I'm proud of our team," said Publisher Lee Carter. "They work hard every day to keep the Standard-Examiner current with today's technology options, providing the best reading, advertising and promotional experience to our advertisers and subscribers."
Mark Shenefelt, Standard-Examiner online general manager, said there is more to come.
"So much is happening in media development, we'll be developing next generation products for the foreseeable future."
Shenefelt said the goal is to get news and information to readers and consumers in whatever format exists.
As an example, he said the paper will soon have an edition for the iPad.
"Other devices are coming to compete with the iPad and we will be building for those, too."
The Standard-Examiner also has new iPhone and Android apps to allow even further customization.
The iPhone app can be found by searching for Standard-Examiner in the iTunes App Store. The Android app is available in the Android Market. Both are available free of charge.
The new mobile products feature local breaking news, sports, weather, entertainment and opinion. Readers are also invited to submit news tips, pictures and video through their phones.
Other mobile products were launched in 2010, including Standard-Examiner Classifieds offered through optimized mobile website and iPhone, Android and BlackBerry apps. The apps are available in the respective app stores by searching for Standard-Examiner.
For local business directory information, the Standard-Examiner provides the UtahFindIt.com mobile-optimized site at http://m.utahfindit.com.
"This is great for readers," Shenefelt said. "We'll be able to provide news, videos and other content in better ways from here on out."
Technology for the latest products is provided by Verve Wireless, an Encinitas, Calif.-based company.