As the Bard of Avon asked, "What's in a name? That which we call a rose
By any other name would smell as sweet."
For many Latinos, though, the name they use to describe themselves can mean a lot.
For some, the choice term is Chicano. Most government forms use "Hispanic," while a recent national survey said more than half use a term identifying their country of origin, such as Mexican or Cuban.
Even the use of the term "Latino" in this article is arbitrary, merely a way to maintain an inclusive standard throughout the piece.
This month, the Pew Hispanic Center released a report detailing the terms and identity Latinos use for themselves, titled "When Labels Don't Fit: Hispanics and Their Views of Identity."
Growing up in Texas, Norberto Ramos, 86, of Riverdale, also referred to himself as Mexicano.
"I'm very proud of my race," Ramos said.
As a child, his mother allowed only Spanish to be spoken in the home. Out of the house, he faced segregation.
However, when he was drafted in World War II, Latinos were considered white and they served with other Caucasian troops.
"I thought, 'Why not take advantage of it and consider myself white,' " Ramos said.
He did not see the different terms until after he returned from the war, and even so, he still prefers recognizing his origins.
"Every now and then, when filling out a form or questionnaire and you see Latino or whatever and that is the only choice, I use it," Ramos said. "The rest of the time it's Mexicano."
Ogden resident Catina Martinez's family is from New Mexico and has been in the Southwest for several generations.
Martinez said her grandfather, who raised her, referred to himself as Spanish. She grew up in Utah. Most Latino families she knew had also been in the area for several generations.
She does not like the term "Hispanic" because she feels it is a term created by the U.S. government to lump people together, while the people themselves had no say in the term picked.
"I use the term 'Latino' if I am going to amalgamate or group us all together," Martinez said.
For herself, she prefers a more politically charged term.
"I still like the old-school term 'Chicano,' " Martinez said.
Chicano is a word that became popular in the 1960s at the same time other empowerment movements, such as Black Power or American Indian pride, grew in the country.
University of Utah sociologist Sarita Gaytan said the term Chicano can be seen as derogatory by some groups of Latinos, while others use it as a badge of honor.
Many Latinos have had difficulty finding acceptance in the United States. It is not easier when they go to Mexico or their country of origin.
"The word Chicano kind of captures that borderland experience," Gaytan said.
Weber State University student Viviana Felix said she refers to herself as Mexican-American because her family came from Mexico.
"I have Mexican roots," Felix said, "but I was born in the United States, and I have those cultural roots as well."
She prefers to use "Latino" as a pan-ethnic term. However, not everyone accepts the term.
"You just have to look around you and use the term that is accepted by the group," Felix said.
As an adviser at Weber State University's Multicultural Student Center, Monica Mesa Rodriguez, has used all of the terms. This was not a problem in her native Colombia, but because students come from different backgrounds and different countries, she has learned that identification is a personal choice.
"I had to learn Latino, Hispanic, South American when I came here," Rodriguez said.
It also changes depending where she is in the country.
"When I am here, I am Hispanic, but when I am in California or New York, I am Latin-American," Rodriguez said.
Gaytan said pan-ethnic terms can be too generic for such a diverse group of people.
"They don't feel distinguished enough under the term Latino," Gaytan said.
However, as the population grows and intermarries, new terms appear, such as "Mexi-rican" for a mix of Mexican and Puerto Rican. As Gaytan says:
"The naming keeps going."