SALT LAKE CITY -- Regence BlueCross BlueShield of Utah has a new president.
Jennifer B. Danielson will assume her new job on June 1, replacing Bob Hatch, who is retiring.
Danielson said as a wife and mother she understands the challenges families face in today's economic climate. She said the company's number one goal is to find ways to make health care more affordable for Utah families.
"We have an unprecedented opportunity to reshape the delivery of health care not only in Utah but in the United States," Danielson said. "Those of us that work in health care understand that we can't continue on this path of unsustainable growth in the system."
Danielson said the cost of health insurance is connected to the cost of health care and the company is sensitive to the pressure this puts on Utah families and businesses struggling to pay for insurance coverage.
"We continue to work toward lowering the cost of health insurance by partnering with our providers in offering the best quality care at an affordable price and by enabling our members to be better health care consumers."
Danielson is a Utah native who joined the company in 1997. She has extensive health insurance and policy background from previous positions with Regence, leading the public policy division and on the legal team as well as with the U.S. Surgeon General's office, the Utah Department of Health and the Utah Attorney General's office health division.
"Jennifer has been an important and dynamic member of Regence's senior Utah team, leading critical business development activities in a complex health care environment," Regency insurance services president Jared Short said.
"Her ability to facilitate collaboration in a rapidly changing industry, coupled with her respected leadership in the community makes her ideally suited for this role."
Danielson said Regence has developed more focused provider networks and offers employers more choices than ever when it comes to providing health insurance plans to its employees. She said she would like to continue working in that direction.