FARMINGTON -- A combination of increased marketing, tradition and good word of mouth has put the Davis County Fair -- and some of its attraction revenues -- into growth mode.
A report provided Tuesday to the Davis County Commission revealed revenues from four of the five ticketed events at the Aug. 15-18 fair are up more than $10,000 compared with the 2011 totals.
The fair, at the Legacy Events Center in Farmington, has no official gate, as admission is free. However, based on appearance and revenue receipts, an estimated 40,000 to 45,000 people attended the event, officials said.
This year's demolition derby, rodeo, carnival and parking combined to generate $10,194 more in revenue than those four ticketed events did in 2011, said Dave Hansen, center director.
"The fair went really well. It was great to see families come out," he said.
"Every year, it grows. The word gets out a little more each year."
The demolition derby, held each year on opening night, generated $26,144 in revenue, compared with the $25,747 in revenue it generated last year.
The difference between the two years is only a few hundred dollars, but derby ticket prices remained the same, so "we'll take it," Hansen said.
The two-night PRCA rodeo also experienced an increase in overall revenues, going from $21,493 in 2011 to $23,273 in 2012, Hansen said.
But it was from paid parking that the fair experienced its greatest percentage of gain in revenues.
Fair officials also noticed an increase in their collection of donated foods, as patrons who provided a food donation received a discount on parking.
In addition to bringing in 11,500 pounds of donated food for the Family Connection Center in Layton, parking fees also generated $20,434 in revenues this year, Hansen said.
Compared with the $12,507 parking fee generated in 2011, he said, "That's a nice jump."
Even the fair carnival, which Hansen feared may be flat because of the slow economy, enjoyed a $90 increase, going from $3,114 in revenues in 2011 to $3,204 in 2012.
The only ticketed event that didn't generate the crowd officials had hoped it would was a Thursday night concert.
For whatever reason, over the years, Hansen said, Thursday is traditionally the fair's slowest night.
Davis County Commissioner John Petroff Jr. said the concert was only experimental in nature.
Outside that event, county officials are pleased with the fair, which gives families a safe, affordable place to go.
"It's a great place for families. That is what we intend to keep it as, a great family event," Petroff said.
In addition to marketing, tradition and good word of mouth, Petroff said, another reason for the bump in revenues may be the continuing slow economy and people staying close to home, "especially where they are trying to do something with their kids."
The other thing making the fair successful is its staff members, who have the ability to book attractions that draw families, Petroff said.
Other fair highlights this year included the stingray exhibit, which averaged 11,000 visitors a day, Hansen said.
Because of the number of people taking in the exhibit -- giving people the opportunity to put their hands in the water and touch a stingray -- its vendor had to hire extra staff to change out the water in the stingray tank more frequently.