Mormon Tabernacle Choir launches YouTube channel
Friday , November 02, 2012 - 4:59 PM
SALT LAKE CITY — The Mormon Tabernacle Choir has announced the launch of its official YouTube channel, making its music available to fans throughout the world anytime, anywhere.
“This is an historic achievement for the choir,” choir President Ron Jarrett said in a news release from The Church of Jesus Christ of Latter-day Saints. “Our YouTube channel is one part of a larger digital initiative that will allow us to reach a truly global audience, from South America and Africa to Asia and Europe and beyond. People can now enjoy the choir on their terms and easily share our music with their friends and family.”
This new channel will feature a variety of content, including music videos, such as soloist Alex Boye singing the African American spiritual, “I Want Jesus to Walk Me,” with the choir.
His portion of the video was filmed on-site in Ghana at the Cape Coast Castle, which was used historically in the trans-Atlantic slave trade.
Currently, there are 30 music videos on the YouTube channel, with more to come in the future.
The channel also features playlists and popular past performances, such as the Pioneer Concert with Katherine Jenkins.
Most importantly, the choir’s seminal program, Music and the Spoken Word, is now accessible to a worldwide audience via the YouTube channel. Music and the Spoken Word is the longest continuing broadcast in the world, first airing on July 15, 1929, in the Tabernacle on Temple Square. Now fans from around the world can view new episodes following their weekly broadcast, as well as watch favorites from previous weeks whenever they like.
The new YouTube channel (www.youtube.com/MormonTabChoir) will join the choir’s other social media profiles, which include a Facebook page (www.facebook.com/MormonTabernacleChoir) with nearly 250,000 fans and a Twitter account (www.twitter.com/MormonTabChoir) with 10,000 followers.