OGDEN -- Nine years ago, Jay Moore had an epiphany.
An avid golfer, Moore had been brainstorming about a device that could help improve his swing. An idea came to him, and he went out to his garage and started putting a prototype together using PVC pipe, plaster and whatever materials were on hand.
He took the result to his brother, Raymond, who refined it and made it look professional, and the result was something that Moore hopes will be the next big thing in golf training aids.
Today, nearly 200 golfers use the Tour Pure, which is essentially a weighted attachment on a shortened club shaft. Moore said it's designed to improve a golfer's swing by placing the shoulders, wrists and hands in the correct position for an ideal swing plane and bringing the club face squarely in contact with the ball.
The Tour Pure is the result of a year of research and development spent studying swing path and plane to determine the optimal angles and weight for golfers of all sizes and abilities. Moore said it helps golfers improve on all types of shots, from driving off the tee to putting and everything in between.
"You can use it anywhere," he said. "You can use it throughout the winter and not lose your swing."
The product got its name from world-renowned golf instructor Jeff Ritter, who dubbed it Tour Pure after meeting Moore at the annual PGA show last year.
The proof is in the results, and Moore said people have been winning tournaments and championships after training with his aid.
"In the El Monte men's league, we had a guy go from the 10-plus handicap flight to the champions flight in just three months," he said. "Another guy won the league championship in 2010 after using our training aid."
A combined 15 local and state champions have trained with the product, he said.
Local professional Stuart Gold has used the Tour Pure for two years and said he has seen rapid improvement in his game.
"I can feel it in my swing," Gold said. "If I starting hitting the ball bad, I can use it and get back to where I need to be."
He went from missing the cut at the Utah State Amateur in 2009 to qualifying in 2010 and reaching the finals and turning pro in 2011, and credits the Tour Pure as an important contributor to his improvement in competition.
This past summer, he was a contestant on the television show Big Break Greenbrier, which is now airing on the Golf Channel.
The 27-year-old graduate of Viewmont High School now has his eye on bigger things, and is temporarily moving to Florida to compete on the NGA Pro Golf Tour in his quest to qualify for the Web.com Tour, and eventually the PGA Tour. All throughout the process, he said the Tour Pure will remain an integral part of his training regimen.
Gold has become a sort of spokesman for the product, and promotes it on the various courses he plays around the state and the nation. While it's a good way for advanced golfers to stay consistent, he said, it's also a good teaching tool for younger golfers and those who are new to the game.
"You can tell people the right position to be in, but this does it for them," he said.
The Tour Pure comes in four different lengths and weights and costs anywhere from $30 to $50. Moore recently started an Ogden-based company, Dominus Golf, to market the product.
Unfortunately, he said, there aren't any available right now because the previous manufacturer quit on the project.
"The good part is that people are winning with it," he said. "The bad part is we don't have enough to sell."
However, Dominus Golf has a deal with a new manufacturer, and is working on licensing agreements with two others. Moore said the product will be on the market again sometime next year and available through the company website, www.dominusgolf.com.
In return for Gold's endorsement, the website has a link to another site where people can donate to help Gold pay tournament and tour entry fees.
"He has the skill set to compete at the highest level," Moore said, "but it takes a lot of money to get in on that."
When manufacturing ramps up again, Moore plans to put out an infomercial on television to market the Tour Pure, and is working on an instructional DVD and smart phone application to help people use it properly. But the main focus of the venture isn't to make a fortune, he said.
"Our biggest thing isn't sales, but the success of the people who use it," he said. "We want the whole family to be able to play golf and have a good time at it."