Greet 2013 job search with hope, optimism

Dec 30 2012 - 6:27pm


As we approach the new year, there is little doubt 2013 will have a better jobs picture than 2012. We can be grateful that 2012 as much as closed out the Great Recession that began in 2008, but 2013 looks even better, even with the looming fiscal cliff that will surely get resolved once that dust settles.

Looking ahead into the new year, those who have been unemployed for an extended period should be able to muster more optimism and hope than before, as our economy in Utah continues to grow more rapidly than the nation, and, gratefully, the pace is picking up.

One of the greatest influences in successful job search is hope, and one of the greatest deterrents to that success is the lack of hope. A new year offers an opportunity to gather that hope and allow it to spring you into action.

As you do, consider looking at your job search more as a process of an employer search, where your goal is find as many employers that hire your skills as you can and getting those employers to know you.

Of course, finding a job, or an employer who will hire your skills, is not your only option. You may decide to start your own business.

Making a list of employers that hire your skills is the first step.

You then ask people you know if they know someone who works at any of those companies. You should also ask if they know someone who may know someone who works at any of those companies. This latter question may find a vendor or a regular customer of the potential employers.

For those limiting their search specifically to finding long-term employment, it may be time to rethink your goal and consider contract work. Many employers are relying more on contracts and less on hired employees. This gives those employers the ability to adapt to changes in their industry and the economy that will surely come.

Starting your own business can be daunting, but the Small Business Administration and programs such as Service Corps of Retired Executives offer most of their services without charge. SCORE has a group of retired executives who have started and operated businesses and volunteer their time and business knowledge for free.

Navigating a business through the maze of regulations, relationships, hiring, firing, budgeting, accounting, marketing, sales, inventory, information technology and so on without help from someone, like a SCORE volunteer, creates unnecessary challenges that can be avoided by simply contacting the Small Business Administration for help.

The SBA also can help an existing business struggling through the recent recession.

The new year offers the potential for renewed hope and setting new goals. There is little doubt that opportunities will be available to you that have not been available since the latter part of 2008.

Even with the fiscal cliff looming, those who begin the year with a sense of optimism and hope will have an advantage over those who don't. Let's all take advantage of starting a new year by mustering renewed hope and optimism for a successful 2013.

Ron Campbell has worked extensively in the job preparation and search industry. Reach him at 801-386-1111 or

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