Utah launches ad campaign promoting national parks
Wednesday , March 27, 2013 - 12:11 PM
SALT LAKE CITY – The Utah Office of Tourism launched a $3.1 million spring/summer regional television advertising campaign at the Capitol today to promote Utah’s five national parks known as "The Mighty Five."
The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco, and Seattle, as well as digital outdoor, wallscapes, online, and social media.
“Utah’s five stunning national parks contribute to Utah’s economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas,” said Utah Gov. Gary R. Herbert.
“We are really excited to launch The Mighty Five to promote our iconic national parks that are becoming more popular, especially with international visitors who come to experience the red rock of the Desert Southwest,” said Vicki Varela, managing director of the Utah Office of Tourism, Film, and Global Branding, an agency of the Governor’s Office of Economic Development. “Whether you’re looking for memorable family fun, an adrenaline rush, or the solace of nature, you’re sure to discover an unforgettable experience that can only be found in Utah.”
Visitation has continued to increase at Utah’s national parks, even in a down economy. In 2012, 6.5 million recreation visits were made to Utah’s five national parks. Another 5.1 million recreation visits occurred at Utah’s seven national monuments, two national recreation areas, and one national historic site.
Spots for the television campaign can be viewed on the Office of Tourism’s YouTube Channel at http://www.youtube.com/user/utahtourism. The commercials feature all of
Utah’s five national parks: Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion.
“Utah is the most amazing place in the world,” said Robb Baumann whose wife and two children are featured in the TV commercials. Baumann, a graduate of the University of Utah, was familiar with The Greatest Snow on Earth® of Utah’s slopes, but business would eventually lead him to a successful job with an aerospace company in Florida.
On a flight, he ran across a Utah Life Elevated ad that he put in his desk drawer as a constant 18-month reminder that he and his wife wanted to move their family back to Utah. “It’s not hard to imagine why people would visit here and then want to live here.”
Three, five, and seven-day itineraries to visit The Mighty Five™ parks can be found online at http://www.visitutah.com/parks-monuments/mighty5/.
The National Park Service reports no Utah parks will be closed, but services may be impacted due to the Sequestration.
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