It's a phrase best saved for car commercials or perhaps a beverage of some sort, be it bubbly, grown-up or dark-roasted.
Whatever the case, I'm now borrowing the overused expression and pinning it on the Utah Jazz.
Bold is better.
Truly, it is.
The Jazz were aggressive -- fearless, almost -- in attacking last week's NBA draft and they bettered themselves for it. As other teams seemed to panic in the wake of a few early surprises, Jazz executives calmly executed a plan, sending the Nos. 14 and 21 picks to Minnesota in exchange for the No. 9 pick, which turned out to be Michigan point guard Trey Burke, the NCAA's 2013 player of the year.
Burke will make his new teammates better, I have no doubt. But even if he doesn't fully reach his potential, there's no denying the audacious, proactive way Utah officials handled a potentially thorny situation.
New general manager Dennis Lindsey says credit for such boldness belongs to the entire front office staff. To hear him tell it, everyone played a critical role: CEO Greg Miller, team president Randy Rigby, vice president of basketball operations Kevin O'Connor, player personnel director Walt Perrin and head coach Tyrone Corbin, just to name a few.
He stopped just short of mentioning the catering service, the secretaries and the nighttime janitorial staff.
He forgot to mention himself.
Actually, he didn't forget anything.
Lindsey's too sharp not to understand the importance of staying positive and remaining humble.
He's not the type to beat his own chest, nor is he the sort of guy who'd throw a colleague under the bus. Consequently, opposing GMs like him as much as his own people do.
But don't mistake humility for weakness. If last week's draft showed Jazz fans anything, it's that their new GM is cool, calculating and well-prepared. The ability to quickly recognize an opportunity and capitalize on it is indeed a rare quality, but it's one Lindsey appears to possess.
Lindsey credits O'Connor with gleaning a key piece of information early on last Thursday. He called it "intel" but wouldn't say exactly what it was, only that it enabled the Jazz to position themselves to act quickly and aggressively.
"(The information) was critical because the draft became very fluid," Lindsey said. "It's a lot easier to anticipate than react. A lion's share of the credit goes to Kevin and his expertise."
It's true, O'Connor's deep connections around the league helped the Jazz uncover something important, which in turn led to them to make the critical decision that led to a bold move.
But Lindsey was the one calling the shots. It was his first draft as a general manager and he put his fingerprints all over it.
From the surprising number of players brought in for workouts, to the three-day free agent mini camp, to the extensive push into foreign scouting, Lindsey's sparked the Jazz's stoic, conservative, granite-gray front office into making a big red splash.
It's not like this is completely new, of course. In 2005 the Jazz made a bold move to get Deron Williams with the No. 3 overall pick. But this one seems different because it was Lindsey's first, but he made it look easy, like he'd done it a million times before.
It's different because it showed stronger leadership skills than anyone anticipated when he came from San Antonio last August. It's different because it showed the ability to take the team in a new direction.
Yes, it's great the Jazz got themselves a talented young point guard to go along with their other talented youngsters. And even better, they did so without giving up a single player.
It's great the team identified a need and addressed it.
But beyond that, it's great that the Jazz broke out of the norm and made a bold move.
After all ... bold is better.