QR quick link codes can help fireworks purchases

Jun 30 2013 - 12:02am


Ben Walworth, a salesman at the Phantom Fireworks tent, at 1900 W in Roy examines a popular firework. He said he gives customers pamphlets detailing fireworks safety.  (BUBBA BROWN/Standard-Examiner)
Ben Walworth, a salesman at the Phantom Fireworks tent, at 1900 W in Roy examines a popular firework. He said he gives customers pamphlets detailing fireworks safety.  (BUBBA BROWN/Standard-Examiner)

CLEARFIELD -- Building your own fireworks show just got a little easier, thanks to the hours Brian Nelson with Fireworks Frenzy, 580 S. State St., has put into creating QR quick link codes for most of the fireworks in his store, so customers can see what the product will do before purchasing the item.

Some customers have come in and spent a lot of time looking at the firework samples using the codes, said Nelson, which can be done by downloading a smartphone app for accessing QR codes, then clicking on the QR code, which links up to either the manufacturer's preview video of the firework or a link Nelson has created for his own product videos. "We've had several customers even take notes from the linked videos as they build their show," said Nelson.

QR codes aren't anything new, but the firework industry is beginning to catch on with a few manufacturers putting codes directly on the firework packaging.

Nelson hasn't always been in the firework business. "I've always been into big firework shows, and always researched everything to the extreme," he said. A few years ago, when he began buying fireworks wholesale for his large shows, he began making a spreadsheet detailing every firework with the links to firework videos and thought, "Why wouldn't other people want to see this, too, especially when it's so hard to explain what each firework does," said Nelson. "Everyone knows what a parachute does, but generally people want to know what the aerials do, and with 300 differnt options, it's hard to know everything. This way, the codes allow the customers to educate themselves and select the best product."

Of course, folks without a smartphone won't feel left out because each of the nearly 600 products have descriptive details created by Nelson. Touted as the largest selection of aerials in the state, customers can choose from over 300 different aerials in his fireworks display currently set up in Kent's parking lot in Clearfield.

Aerial fireworks don't have to be expensive, he said, with nearly 30 options at the Fireworks Frenzy tent under $10, and an even greater selection in the $20-$30 range, before hitting the big whoppers in the $50 to more than $100 range. Nelson found that many of his competitors, including big box firework sellers, only offer a few aerials in the cheaper price range, but has found that by offering a big selection of aerials under $50, they are by far his most popular products.

To those customers who think buying fireworks is like watching dollars burn up in front of their eyes, Nelson likes to compare it to buying a firearm. "When somebody buys a firearm for $1,000, they may put their investment in a safe, but for me, $1,000 for fireworks is $1,000 worth of memories the neighborhood gets to enjoy."

He says customers certainly don't need to spend that much to build a good fireworks show. Fireworks Frenzy can put together a package for any budget, with the added bonus of providing a video demonstration for each item in stock. "I just really thought that from someone passionate about fireworks, but picky about doing my own show, I wanted other people to have that same experience," said Nelson.

When asked why purchasing fireworks is better than watching city sponsored firework shows, he answered, "You are a whole lot closer to your own firework show, which is just as exciting for kids as the ones far away."

"City shows use commercial grade fireworks that are meant to be seen across whole cities, but when you are on a smaller scale, you can have ownership and avoid the crowds and traffic."

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