Q: Just wanted to find out if "Anderson Live" has been canceled on NBC. It's been in reruns for a couple of months. I know he has "AC360" on CNN and does spots on "60 Minutes," so he's a busy person.
Also, is "Rachael Ray" just on vacation? Her program has been in reruns also.
A: "Anderson Live" is a syndicated program that airs on different network affiliates across the country. It was canceled last fall.
As for "Rachael Ray," it's simply summer syndrome: Reruns rule.
Q: Will there be a new season of "Bomb Patrol Afghanistan" on the G4 network?
A: G4 will transition to the Esquire Network by late September, and there are no plans for that program to continue on G4 or Esquire.
Q: Any actual evidence that the "coveted 18- to 49-year-old advertising market" actually translates into a superior return on TV advertising investment? I'd think that a slightly older, more established demographic would have more disposable income -- but may be less likely to be swayed by advertising.
A: I long thought that once the baby boomers started aging out of the 18-49 demographic that advertisers would follow the cohort and the prime demo would at least advance to 25-54. But that didn't really happen nationally, though it is the demo most relevant to local stations when it comes to selling ads in local newscasts.
Brad Adgate, senior vice president for research at Horizon Media, said advertisers simply want to build brand loyalty among younger customers.
''A younger person also has a longer lifetime value to an advertiser than an older person," Adgate said. "Ad rates come down to supply and demand. There is a huge demand for younger viewers and many shows have a limited supply. Also, younger viewers tend to watch more online videos, go on social media, etc. so it's harder and harder for TV to target them effectively."
Older viewers tend to watch more TV. So advertisers will reach them regardless; the premium is put on the harder-to-reach younger viewers.
Q: Could you please print contact information for FCC CALM Act complaints? After passage of the act, I noticed a lowering of TV commercial volume, but it seems to be creeping up again. In my area, there's an obnoxious group of local car dealers advertising loudly on national network programs.
A: The Federal Communications Commission outlines how to complain about the Commercial Advertisement Loudness Mitigation Act on its website: http://www.fcc.gov/encyclopedia/loud-commercials. You can file complaints there, too: http://www.fcc.gov/complaints.
Q: I am writing to ask you about the series called "Farm Kings" on the GAC channel. I cannot seem to find where it is being aired anymore. The series sometimes is still being aired, but it is only reruns of season one now. GAC started airing episodes of season two, but stopped airing them.
A: Like many cable networks do with series, GAC broke "Farm Kings," filmed in Butler County, into two batches of episodes.
The second season's fifth through 13th episodes began airing July 11 on GAC.
Q: I was sorry to read that "Southland" has been canceled. It was really good, in my opinion. Any idea as to why the cancellation? Was it ratings or some other reason?
A: TV show cancellations are almost always driven by economics and finances. In the case of "Southland," not enough people were watching. So, yes, it was ratings (or lack thereof) that killed the show.
Q: Has season three of the Australian series "Rake" started yet? Will it be available on any channels that are viewable here in the U.S. The previous shows were available on Direct TV.
A: DirecTV publicist Cara Brugnoli did not respond to email or phone call requests for a response to this question. DirecTV did air the first two seasons of "Rake" -- which is being remade by Fox and starring Greg Kinnear for 2014 -- and the show was renewed for a third season in Australia. But there has been no announcement about season three airing in the U.S. Season two was released on DVD in the U.S. in July.
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