The idea of a nationally-recognized former athlete is already entrenched in our minds.
Spoiled; needy; selfish -- all adjectives which are fairly synonymous with the epidemic of fame.
Blake Moore, the 1997 Wendy's High School Heisman winner from Ogden High School, throws those commonly associated phrases out the window.
Instead, the adjectives of caring, giving and thoughtful are much better ones to use.
"I don't think I'm any different than anyone else," Moore said. "I'm just a neighborhood kid. I didn't know what I was doing at the time, but the award gives something for people to strive for, to do more good."
During the award ceremony, Moore, who won the award largely due to his community service record, got to know the founder of Wendy's, Dave Thomas. Thomas, who was adopted as a baby, fought throughout his life to advocate for the benefits of needy children being adopted by supportive, loving families.
The late restaurant owner's passion sparked a fire inside Moore -- a flame which only grew once his older brother, Brad, adopted three children.
"Seeing the benefits and blessings that come from adoption in our family, and how happy my brother is, it doesn't get any better than that," Moore said. "Adoption is what made all that possible."
Now that Blake Moore is living back in Utah, the idea of giving back has percolated to the point where the need to contribute is palpable, which led him to reconnect with the Dave Thomas Foundation for Adoption, in efforts to look for ways to give back.
Various ideas were presented to Moore, including the widely-used golf tournament. Instead of following the crowd, Moore zeroed in on an idea which isn't being utilized at all on the West Coast -- a competitive kickball tournament.
"I had a put-up or shut-up moment," Moore said. " But, it's been an amazing process, and the Dave Thomas Foundation has been great.
"Kickball is a recess game, and everyone has fun at recess."
The Kickball for a Home tournament is scheduled for Sept. 28, from noon to 5 p.m., and is set to take place at Sugarhouse Park in Salt Lake City.
The tournament committee is hoping to get 12 teams, as part of a goal of raising $15,000 for adoption-related causes.
Additionally, Wendy's franchisees from Draper to Ogden have agreed to host a community night on Sept. 5, where a proceed of all income will be given to the cause, to help subsidize some teams' entry.
Two teams have already been added to the tournament, as Salt Lake City resident Fred Bennett has sponsored two teams in memory of his late daughter, Alexandria, who was adopted.
Giving back has always been one of Blake's primary concerns, as stated passionately by his mother, Leslie.
"He was always concerned about others, and he is very altruistic," said Leslie Moore, who is helping find prizes for the tournament. "He's been so grateful for the experiences he has with Wendy's, he came in one day and said he wanted to pay back.
"He's always felt family is really important."
The hope of the tournament is to raise money to help the Dave Thomas Foundation, while also bringing attention to the need for financial assistance to families who want to adopt. The fundation specifically hopes to impact foster care adoption.
Brad Moore noted the cost is prohibitive to many families who would like to adopt.
"I think it's terrible that it's so expensive, and can be so cost-prohibitive to families who are open to bringing children into their families," Moore said. "If we can minimize the cost, and help children find families, it would go a long way."
In the end, the hope is the benefits of an event like this will spread far and wide -- helping Blake Moore give back to a region which he said has given him so much.
"I love Wendy's -- they've done so much for me in my life," said Moore, who has an infant son, but has discussed adoption with his wife. "I want to show them that I'm willing to give back, and take for their example. Also, getting people to have the conversation about adoption is the ultimate takeout."