FARMINGTON-- The Davis School District will become the second school district in Utah to take advantage of a state law allowing paid advertisements on school buses.
The district is partnering with the advertising firm Alpha Media and is in the process of seeking businesses to buy ad space to boost district revenues.
District transportation director Brian Larsen told the Deseret News ( http://bit.ly/15jJtwC ) that the district hopes to earn $200,000 the first year through the ads and a total of some $1 million over the next four years.
He says the ad revenues will help cover transportation costs and allow more money to go to the classroom.
The Jordan School District was the first in Utah to take advantage of the new law, rolling out its ad-emblazoned buses in April 2012 and earning about $40,000 after one year.