The debate has raged all week, a delicious bit of hype from we in the media to you, the oversold consumer.
Omaha. What, besides the largest city in Nebraska, is it? And what in the name of sweet corn niblets does it really mean?
Denver Broncos quarterback Peyton Manning has been yelling "Omaha" at the line of scrimmage for years now. We media types who never progressed beyond wearing black socks and wristwatches in 8th grade P.E. class have determined it to be some sort of an audible Manning gives before the snap of the football; a coded message of sorts to his teammates designed to confuse the defense.
On the other hand, it could simply be something Manning hollers for effect - a dummy call, if you will - with no real meaning other than it's supposed to make defensive players think they're missing something.
Or perhaps it's none of the above. Perhaps it's one big inside joke perpetuated by guys who actually play the game at the expense of we media nerds who're always poking our ballpoint pens in places they don't belong. Maybe all the jocks have been giggling at us, smug in the knowledge they're actually bigger, faster, stronger and now even smarter than we are.
But we're getting the last laugh. See, all this past week during the run-up to today's AFC championship game featuring Manning's Broncos and the New England Patriots, my media brothers and sisters have been zeroing in on this whole "Omaha" thing like bunch of real reporters.
They pestered players and coaches from either team with hard-hitting questions about the exact meaning and indeed the very nature of "Omaha." Because everyone knows inquiring minds want to know, we've been on the case for days now vowing not to stop until we get to the bottom of it ... or the next buffet.
Manning, whose comic chops are first-team All-Madison Avenue, played along with the good natured questions during a press conference last week.
"I've had a lot of people ask what 'Omaha' means," he deadpanned. "Omaha is a run play, but it could be a pass play or a play-action pass, depending on a couple of things - the wind, which way we're going, the quarter, and the jerseys we're wearing. It really varies, really, from play-to-play. So there's your answer for that."
Well-played, sir. Well-played.
O.K., admittedly I've poked some fun today at my colleagues in the media and what, in this new age of huckster journalism, constitutes actual reporting and what's just silly. This "Omaha" business is silliness and has largely been intended as such.
But there is a larger and slightly more serious point to be made here. As I've stated here before, we in the media really don't know as much as we think we do and it would probably behoove readers/viewers to take that into consideration when consuming information.
For our purposes here I'll keep the focus on the sports world but, really, it applies across the board. Don't believe everything you hear because chances are you're only hearing what we think you want to hear anyway.
Take, for example, the other storyline - other than "Omaha," I mean - coming from today's AFC title game. Although Manning and New England's Tom Brady are unquestioned first-ballot Pro Football Hall of Famers, there exists a debate among fans and media types as to which of the two is actually Hall-of-Fame-ier.
Last week I heard a national TV sports anchor utter the sentence "Brady, of course, has three Super Bowl rings; Manning, though, has just one." The woman delivering the line actually seemed to spit the last three words as though someone with "just one" Super Bowl title ought to be living under a small wooden bridge somewhere deep inside a sunless forest.
Talk about silliness.
Perhaps I'm just too old any more, but I can remember the days when media types discounted a player's greatness because he didn't have "a ring." Although I didn't always agree with the assertion, I now reluctantly acknowledge a championship should carry a bit more weight.
But when did we go from "gotta have a ring," to "can't have 'just' one ring?"
I may not know what "Omaha" really means but I know this: whatever the outcome of today's AFC championship game, Peyton Manning not only belongs in the Hall of Fame, he's the greatest quarterback I've ever seen.
Jim Burton is the Standard-Examiner's sports columnist. He can be reached at 801-625-4265 or at email@example.com. Follow him on Twitter @StandardExJimbo