CLINTON -- SportsCenter flashes highlights on the big screen as customers wait in orange stadium seats.
Nearby, a hair dryer whirls and clippers buzz as stylists work on customers at Sport Clips Haircuts at 1912 W. 1800 North in Clinton on Friday, a week after the hair salon opened its doors.
Sport Clips is a sports-themed hair salon that specializes in hair for men and boys.
"It's a niche in the haircutting industry that Sport Clips has really handled well," said Clinton-location owner Larry Asay from Bear River.
Although mostly catering to men, all of the stylists are licensed cosmetologists, who are capable of styling the occasional woman who comes through the door. However, there are no curling irons, perms or dye-jobs going on in the shop.
Instead, customers can ask for the MVP Experience, which includes a haircut and steamed towel, or get their hair washed in the shampoo area fitted with special lighting and massaging chairs.
"There isn't any of the chemical smells," Asay said. "There's sports on the TV and girls get trained extensively in men's haircuts."
With its proximity to Hill Air Force Base, one of the reasons Asay opened in Clinton, the stylists have had to perfect styles used by many in the military such as flat-tops, crew cuts and the high-and-tight.
Aside from Asay's new location, there are four other Sport Clips locations in the Top of Utah.
The Clinton store is Asay's third Sport Clips. He became familiar with the store when he lived in Denver, where he was a regular customer.
About seven years ago, Asay retired from the Ford Motor Co. as an automotive engineer. Bored with retirement, he saw two locations for sale in Idaho.
"I wanted something to do other than the car business and this is certainly different," Asay said. "It's been fun. I certainly enjoy it."
After the success of his shops in Pocatello and Idaho Falls, Asay decided to open his third location in Clinton.
"We have a lot of family in the area," Asay said. "We like the market and it's kind of neat being near Hill Air Force Base."
Although he owns three men's hair salons, Asay doesn't handle the shears himself.
He leaves the hair styling to people like manager Jessica Wolfe, who came from the Pocatello salon to head the new location.
"I'm the guy that vacuums hair and fixes everything in the store and if I am lucky, I get to run the cash register," Asay said. "The girls keep me away from everything else."
Before starting work with Sport Clips six years ago, Wolfe worked at a spa and at another hair salon.
But growing up with six brothers gave her a knack for cutting men's hair, which made her a great fit for Sport Clips.
"We're a lot different," Wolfe said. "We have a more unique setup. We have services that customers can come and experience, our MVP and Triple Play, and they love it."
Wolfe said the salon tries to provide the feel of the neighborhood barbershop.
But unlike an old-timey barbershop, or the new throw-backs, clients cannot get a straight-razor shave.
Instead, Wolfe said the salon offers pressure-point massages.
Layton resident Dillon Smith works nearby.
He received a coupon when the store opened and decided to try it out.
"It was pretty cool coming in -- the whole sports memorabilia -- very nice," Smith said. "I was sitting there watching SportsCenter while I got my hair cut. They did a very good job, very nice, very relaxing."
Now he has a spot where he can get his hair done and talk sports.
Contact reporter Jesus Lopez Jr. at 801-625-4239 or firstname.lastname@example.org. Follow him on Twitter at @jesuslopezSE.