FORT LAUDERDALE, Fla. -- Today's men are getting a makeover, prettifying themselves with such gusto that they're driving big increases in national skin-care sales and flooding dermatologists' offices with record-high requests for wrinkle smoothers, laser treatments and derma fillers.
Welcome to the era of the "Brotox," so hip a term that it recently made Urban Dictionary's word of the day. Men of all ages, ethnicities and backgrounds are embracing the beauty industry -- from noninvasive procedures to cosmetics and salon treatments -- to maximize their prospects, in both the job market and the dating scene.
