SANDY - Sandy-based bioscience software provider UNIConnect recently entered the European Life Science market after signing a deal with Vivia Biotech, a Spanish hematologic screening company.
With UNIConnect's unique laboratory information management software -- UNIFlow -- Vivia can compare different pharmaceuticals against multiple blood types to find effective treatments for patients.
"Planning to do business in international markets is so important in today's business world," said Franz Kolb, regional director of Europe, Middle East, Africa and India in GOED's International Trade and Diplomacy Office (ITDO). "UNIConnect is a good example for young companies trying to compete in today's economy. Companies must proactively seek solutions to overcome the cultural, economic and regulatory differences in international markets."
While still early in its early growth stages, UNIConnect was prepared to go international, said Rick Mandahl, vice president of business development. "We didn't have a specific international strategy, but moving forward we felt that it was absolutely important to prepare and to be knowledgeable of international differences."
Working with the Governor's Office of Economic Development (GOED), UNIConnect networked with its domestic partners to reach new international customers. Carl Hull, vice president of sales, said, "We were drawn into international markets through our domestic customers. We knew they had customers and plants outside the United States and thought it would be a good way to enter into foreign markets."