Famous entrepreneurs across the ages have built their enduring companies upon a culture that attracted and retained loyal employees and satisfied customers.
Wherever there are two or more people aligned together, there is a culture. I define culture as the behavior or conduct between people. Culture, by nature, is closely linked to the collective character and shared values of individuals who make up a group of people.
In a business setting, the culture defines the essence of the organization. It identifies the emotional temperament and physical interface between all employees. It also encompasses the interaction of employees with vendors, customers, investors and media.
