DVR

New ad zapper has TV networks worried about sales

NEW YORK -- The maker of a new DVR that lets consumers zap away broadcast TV commercials at the touch of a button suggested Tuesday that the networks are being short-sighted in opposing the technology.

The Dish Network, which has offered its new Auto Hop feature on new digital video recorders since March, said it believes that people who buy the machine are watching more network television than they had before. The Auto Hop automatically records every minute of prime-time programming on ABC, CBS, NBC and Fox and stores it for eight days.

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