CLEARFIELD -- The city is updating its logo to better reflect its support of Hill Air Force Base and related industries, as well as the city's manufacturing presence.
Clearfield has used its former logo since January 2000. Recently, the city council unanimously approved changing the design.
The council's resolution states that the city has traditionally used its logo to assist efforts to market and brand the city to residents and businesses. After reviewing a number of possible replacement logos, the city unanimously approved a design that features buildings with airplanes flying overhead.
This new logo is part of a larger campaign that will kick off in July.
City Manager Chris Hillman said the marketing effort is centered on advertising and branding the city as a great place to do business. Its tag line is: "We've got it made."
"This campaign will identify and take advantage of the city's rich manufacturing history," Hillman said. "It will let people know what is built and manufactured in Clearfield city."
The three-year campaign will involve billboard advertising, city vehicle wraps and other public relations efforts.
"We want to advertise and identify in a very creative and fun way what Clearfield is literally offering the world," Hillman said.
He explained these efforts are being headed by Mayor Don Wood with the support of the city council.
The campaign is expected to benefit the city, but Hillman said it will not use city dollars. Instead, it will use increment dollars from the Clearfield development and renewal agency money.
"This is not funded with general fund tax dollars," he explained. "The money comes from businesses to attract more businesses."
This means current business money will be used to attract more business.
"One of the best ways to do economic development is to build off what is already there," Hillman said. "We want to create energy among the manufacturers."
There is $40,000 budgeted for this campaign in the 2012 fiscal year budget that starts in July. There will be two more years with $40,000 of funding each for the campaign.
The new logo is the first step in the process.
This logo was initially meant to be part of the campaign, but officials decided that it was important for the continuity of the message to have that logo also replace the city logo.
This logo will now be used with all city messages.
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