Not ready to commit to the high-end salon straighteners? Here are some new products to try at home.
Keratin Perfect smoothing treatments are said to change the way hair "looks, feels and behaves." Products include pre-treatment clarifying shampoo and post-treatment products that will maintain the look; from $24 to $235 (for a deluxe kit) at select Sephora stores and sephora.com.
Straight, from Living Proof, has no oils or silicones, which means there's none of the buildup that can make hair limp and lifeless. And it can be used either on wet or dry hair, $29 ($17 for a travel size) at select Sephora stores or livingproof.com.
Ever Straight is a mass-market keratin line from Organix, offering a 30-day smoothing treatment, $14.99, along with shampoo, conditioner, flat iron spray and anti-breakage serum, all $7.99 each at drugstores.
John Frieda's latest is Frizz-Ease 3-Day Straight, a heat-activated spray said to keep hair sleek and glossy for up to three days between shampoos; $9.99 at drugstores and mass retailers.