During campaign appearances in 2008, Americans were swept off their feet (some quite literally if you take into account the swooning women) with the idea of "hope and change." In almost childlike faith, people grabbed on to the promise that then Senator Barack Obama was a different kind of politician who promised to be the proverbial tie binding us together in unity. Red and Blue would fade away into purple as we laid down our individualism in pursuit of "the greater good." Believing a new day had dawned on American politics, the awestruck responded to one of the greatest marketing ruses in American history with a hearty: "Dude, this whole hope and change thing is definitely the way to go."
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