Norman Rockwell

Norman Rockwell actually created six illustrations for Coke, four for calendars and two for billboards. Three were recovered over the years, two of which hang at the World of Coca-Cola. The third is in the office of Coke Chief Executive Officer Muhtar Kent.

Coca-Cola offers $1.5M for missing Norman Rockwell illustrations

ATLANTA -- A trio of Coca-Cola illustrations by Norman Rockwell have been put on the Most Wanted list and the bounty is worth about $1.5 million.

After searching on its own for decades, the Atlanta-based beverage giant has teamed up with "Antiques Roadshow" to track down the paintings, created by the famous illustrator in the 1930s for the company's calendars and billboards.

The artworks, which depict Americans enjoying the popular soft drink, have been valued by one appraiser at up to $500,000 each.

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