Ken -- and he doesn't need a last name -- is about to turn 50.
And he still spends his time chasing a salty blond vixen.
That Barbie. She gets all the glory. Ninety percent of American girls own a Barbie. She has video games, clothing lines, DVDs, books. Her perky name is venerated.
"She is our heroine," said Lisa McKnight, vice president of marketing at Mattel.