NEW YORK -- Seeking to reverse seven straight quarters of same-store-sales declines at its U.S. namesake chain, Wal-Mart Stores Inc. said Monday that it's expanding the number of items on its shelves, launching TV advertising and working with its suppliers to lower costs.
The retail giant, which was hurt by a previous strategy to narrow its product assortment, said it's adding about 8,500 items, or 11 percent, to an average store.
Fishing supplies, crafts and fabric are among items being added back to store shelves, Walmart U.S. Chief Merchandising Officer Duncan Mac Naughton told reporters, adding that the company is tailoring some merchandise to local demand, such as selling ice-fishing tools in markets like Minnesota.