BOSTON -- A Massachusetts company has sued Nike and the Naismith Memorial Basketball Hall of Fame, claiming it has been cut out of the sportswear business related to Michael Jordan's upcoming induction into the Hall of Fame.
SportsFuzion Inc., of Westwood, claims plans by Nike and the Hall of Fame for a line of Jordan sportswear violate a contract SportsFuzion says gave it exclusive licensing rights to the Hall of Fame's logos, trademarks, designs and photos for use in sportswear.
Nike is expected to release its Air Jordan Hall of Fame collection this summer, ahead of Jordan's induction into the Hall of Fame in September.
The lawsuit, filed Monday in Norfolk Superior Court in Dedham, seeks damages in excess of $10 million.
Representatives for Nike, based in Beaverton, Oregon, and the Hall of Fame, based in Springfield, did not immediately return calls seeking comment.
SportsFuzion's lawyer, Michael Bunis, said that when SportsFuzion was negotiating its contract with the Hall of Fame, the company's co-founder and president, Andrew Mirken, knew Jordan's induction into the Hall of Fame "would be the single biggest event the Hall had ever experienced."
"The whole agreement was centered around Michael Jordan's Hall of Fame induction some three years later," Bunis said. "The reason he entered into the agreement is to commercially leverage that event."
The company alleges that Nike and the Hall of Fame colluded to cut the company out of the deal.