Baseball All-Star Game garners the ratings

Jul 17 2009 - 10:20pm

Nationally, the Baseball All-Star Game scored an 8.9 rating for Fox, which the network wants you to know will probably be the highest-rated show of any kind on any network this season. The game topped the five-game average of the Lakers-Magic NBA Finals (8.4) and the NFL's Pro Bowl (5.4) to easily remain the top-rated all-star game in U.S. sports.

The final installment of Michael Irvin's Fourth and Long airs Monday at 9 p.m. CDT on Spike TV. The winner gets an all-expenses-paid trip to Cowboys training camp in San Antonio where he will be the 80th man on the roster. Finalists are wide receivers Andrew Hawkins and Jesse Holley as well as defensive backs Eddie Moten and Ahmaad Smith. ... NBC and the NHL have re-upped their revenue-sharing partnership through the 2010-11 season.

NBC has also picked up eight Emmy nominations for its work at the Beijing Summer Olympics' opening ceremony and the Bruce Springsteen halftime performance at the Super Bowl.

Who says NFL Network is not a must have? It will offer all 65 preseason exhibition games in high definition, including a dozen live broadcasts. . . . ESPN has hired Don Ohlmeyer as its new ombudsman. Ohlmeyer was a heavy hitter at NBC and ABC. ESPN describes him as "legendary." I'll buy that even if he did hire Eric Dickerson and Dennis Miller for Monday Night Football duty.

ESPN's ESPYs, taped on Wednesday, will be on the air Sunday at 8 p.m. The list of winners includes Parker gymnast Nastia Liukin as "best female athlete." Not to worry if you miss it the first time. ESPYs will be replayed nine times before the week is out. Who says ESPN doesn't know how to promote itself?

VDR alert:

In tribute to slain boxer Arturo Gatti, HBO will offer replays of his three battles with Micky Ward on Saturday at 9:15 a.m. CDT. Each was a classic. And know this: After his retirement as a boxer, Ward trained Gatti.


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