Cable television's Versus network has launched an aggressive public relations campaign against DirecTV, which unceremoniously dropped Versus at the start of the month. What makes it a really big deal here is that the University of Texas' football game vs. Wyoming will blacked out to DirecTV subscribers because it's on Versus. So too are four upcoming TCU games. The squabble between the two corporate giants comes down to money. Both sides claim they are fighting for the best interests of you, the consumer. There are 458,000 homes in Dallas-Fort Worth that subscribe to DirecTV. That's 18 percent of the 2.5 million TV homes in the market. Not surprisingly, Dish, DirecTV's satellite competitor, is temporarily offering Versus for free in an effort to woo customers. Around the horn The Cowboys-Buccaneers game at noon CDT on Sunday will have Kenny Albert and Daryl Johnston in the Fox booth with Tony Siragusa roaming the sidelines. . . . John Madden, special adviser to NFL commissioner Roger Goodell, may have abandoned the broadcast booth, but that doesn't mean he won't be watching football on Sundays. In a recent conference call, he said he will watch every game from his Northern California sound stage, which has nine new 63-inch televisions. It has something to do with scouting for his Madden video game. He expects plenty of company. "There's always going to be a few people because I'm going to feed them," he said. "You have that combination of food and nine 63-inch televisions, you're not going to be alone."